A photo posted by Graphic Design & Social Media (@louisemcom) on Aug 11, 2016 at 7:43pm PDT. The newer it is the better, but if you can give it a personal touch it will be more likely to be seen. His point is that though the mechanics of an endorsement deal have changed, the goal hasn’t. Using the platform feels like you’re using software that’s been around for decades. But it also matters where that audience is from, and what their interests are. There’s no jumping back and forth between public and private threads to try and piece together information—everyone on the team has only one place to look to see all communications with an influencer for each project/campaign. You can read it all in today’s blog post. ? New social media platforms emerge and current platforms also constantly evolve to take advantage of novel film, broadcast, and other new technologies that enhance the ability for their subscribers to engage in conversations. Mix and match what appeals to your audience. Anyone used Algebra today? For example, a campaign could appeal to current … Social media is a means, not an end. Brands are getting weary of finding out too late that an, influencer they’ve signed is actually just racist, human garbage. Your email address will not be published. It ensures that you get traffic and engagement because it’s simply timely. Again, this is custom pricing tailored to the specific project. Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such … Personal stories of your or your clients’ triumphs, Photos of Your Life (hobbies, vacations, family), Shoutouts of complementary businesses or groups. A peg is a small hook or knob that is attached to a wall or door and is used for hanging … ? That’s not meant to say it’s slow or poorly designed (which you already figured out if you didn’t skip right ahead to this conclusion). The 6 Social Media Content Categories are: Read on for specific tips on how to use these content types on your social media page! Earn a $10 Starbucks Voucher for 5min of your time, Nic Yeeles, the CEO and co-Founder of Peg, has a pretty interesting view of influencer marketing. It’s all there, and so it’s a fair question to ask: what is it about Peg that isn’t a marketplace? Influencer Marketing Hub » Influencer Marketing Platforms » Peg, Services Offered: Influencer Search & DiscoveryRelationship Management. So I always suggest getting permission! Often used in place of “whatever,” “doesn’t matter,” “who knows” or “why not”. And while most of this talk has focused on individuals and personal use, I wanted to share with you some ways to protect your business (or brand) and your business profiles online. That’s not going to work for brands, who are doing this precisely because they want that authenticity. It’s why you’re spending all that time, right? See more. The collaborative touches are all over Peg’s management suite: create shortlists of potential influencers for specific projects, and everyone on that project can contribute. If people don’t make mistakes in writing, how else could they get better? At the very least, it’s interesting because he started a company that competes in the IM platform space: “Influencer marketing is dead,” Yeeles has. Having seen what it can do, I can vouch that Yeeles and his team have achieved that. Large sets of unstructured data that can be powerful if leveraged properly. Social media influence is a marketing term that describes an individual’s ability to affect other people's thinking in a social online community. She’s amazing and has a kick butt YouTube channel – check it out for sure! If you coach, consult, train, or teach, this is an important category for you. That this product is so far ahead of where it should be during its own maturation phase makes wonder what they’re going to with it next. For more leads and sales, share educational content that warms people up to your products and services. You can do similar with educational content. It still matters how big their reach is or how engaged their audience is. I’m a big fan of fun daily holidays, so they’re a major category in my Social Media Content Planner. Your email address will not be published. Where to find this report: Acquisition > All Traffic > Channels. If you don’t know, check to see which of your posts have been popular with fans. There are many online platforms or applications that involve the sharing of large amounts of personal information. But I always like to make sure creatives’ rights are protected. Hi Michael, did you get the free report and e-course? Going up against platforms that boast millions of influencers, Peg is quite happy with its modest count of 33,000+. But, at least with Peg, they’ll be able to research the audience and influencer enough to be able to find someone similar who’s got no conflicts. We’ve all seen this feature used on things like web-based tech support, but it’s rare at this stage for influencer marketing software to use that—and it’s a great touch. Subscribe to our newsletter and get social media resources send to your inbox. Remember why people are on social media: to be social, not sold to. These do well for me across all social platforms. You might get away with more if your free webinars and opt-in freebies are truly valuable. (peg ) Word forms: plural, 3rd person singular present tense pegs , present participle pegging , past tense, past participle pegged. You may not be aware: IG says you can only post your own photos and videos, and those you have permission to post. Fast forward a few years later, and Peg is now a fully functional influencer marketing platform that aims to do things differently. Because Peg’s emphasis is on quality, which never happens quickly, and so subscriptions are sold on either a six- or twelve-month basis. #socialmedia #socialmediamarketing #marketing #jennstrends #LearnFromJenn #business #smallbusiness #smallbiz #smm #onlinemarketing #socialmediatips #socialmediamanager #socialmediastrategy #virtualassistant #socialmediaagency #safety #security #onlinesecurity #branding #protips #onlinesafety #safetytips, One of the great things about traveling to events is meeting new people. It’s good to know beforehand if one of your prospects has already posted on behalf of a competitor. A social networking site is a social media site that allows you to connect with people who have similar interests and backgrounds. Pricing for this is entirely custom, based on the size of the business and its needs (and therefore the amount of its anticipated usage of the platform). The topic of social media safety has come up a lot in recent weeks. Social media definition is - forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos). equals traffic! Children and teenagers use social media to have fun , make and maintain friendships, share interests, explore identities and develop relationships with family. If endorsements were strictly a numbers game, would be paying Donald Trump to tweet on its behalf. You can read it all in today’s blog post. That’s how I see it. You’ll first notice this as you search for influencers. Ask followers if they celebrate / have ever heard of it / agree. This holiday post blew me away. If you coach, consult, train, or teach, this is an important category for you. But inspiration can go beyond words on a picture. Maybe the most remarkable thing about Peg is how mature a product it seems. . So there’s a content idea that’s inspiring while being subtly promotional! Social media and online privacy. Twitter originally made the hashtag for users to categorize their messages and help them show more easily in Twitter search. Influencer marketing works because influencers are people—real ones who’ve built up trust with their audiences in an authentic way. Peg’s sole focus is on YouTube for a couple of reasons. Louise Myers is a graphic design expert whose designs have been featured by Disney, Macy's, WalMart and more. Opinions wanted! • • • CLICK to Get your FREE Social Media Content Cheat Sheet! And her job. Tag a friend who can relate. His point is that though the mechanics of an endorsement deal have changed, the goal hasn’t. Yeeles & co. aren’t looking to cast a wide net and scrape for every social media user with a few thousand followers or more. Copyright does not apply to ideas or information, only to how they are expressed in a material form (e.g. Here’s a simple question graphic I made that got a boatload of great comments! The person behind the influence. This deep-dive into the data led to insights that eventually grew the channel five-fold—when TYG signed off after its year-long run, 450,000 people had subscribed and viewed the channel’s content over 8 million times. Education and inspiration content works the best for me. Peg also works with brands to help them find the best influencers, and will take a 5% finder’s fee if the person they’ve recommended signs a deal. For those who aren’t ready to commit to the minimum six month agreement, they can buy access to the Peg for a one project test option. An added bonus is that current holidays are trending. Companies have always wanted, and continue to want, influential people who best represent their brand identity and values. You’ll navigate around and see that you have the option of searching for influencers, creating and managing campaigns, inviting influencers to participate, messaging influencers, etc. Yeeles and his team turned to YouTube’s analytics to see what was going on. Share what you think about it! Every message typed into Peg gets sent as an email to everyone in a thread; reply to the email, and the message goes back through the platform before being emailed out to everyone again. Best Inspirational Quotes For Killer Social Media Posts, A new #blog post is live! Just don’t *buy* fake fans as that’s never beneficial. Write notes in the influencers profile, and everyone will see them. Social media definition, websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales. Definition of 'peg'. July 30, 2019 by Louise Myers 17 Comments. Your followers will see content about them all day (or season) long, and realize that you’re in the know when they see your content in the mix. This includes taking them through the customer journey, or as marketers would say: through the sales funnel. @sunnylenarduzzi   A photo posted by Social media author + speaker (@pegfitzpatrick) on Oct 14, 2016 at 3:16pm PDT. Thanks for this inspirational blog post. Sometimes it seems the regrammer just wants free content, and mentions the artist in a minor way. Here are 7 entertaining content types. You can protect your privacy by being aware of, and actively using, the privacy settings of these platforms and your devices, as … , and a glut of influencer marketplaces are holding the murder weapon. Work as a team to create pitch decks of possible talent for campaigns. Here’s an inspiring post from Rebekah Radice: “Only those who can see the invisible can do the impossible.” – Frank Gaines •• See the impossible, do the inconceivable. Social media marketing campaigns have the advantage of appealing to a broad audience at once. The creative types who opt-in to these platforms aren’t so much rewarded for their ingenuity as they are pit against one another. And if you’re a complete newbie, check the popular content from accounts your ideal customers follow. One, it’s one of two social channels that have actually proven effective for influencer marketing. Individual creators can create profiles, while talent managers and MCNs can do the same on behalf of their clients. Moreover, campaigns spread through social media are believed to have more resonance because they are usually discovered through links shared by trusted sources. A few months in, though, interest waned and subscribership leveled off. You followers respond best when you don’t just talk at them, but listen too. The launch of the channel went well, and the You Generation quickly amassed around 90,000 subscribers. Could only fans still work well or be beneficial if you have great content still?!! Social media lead converting Once this has been agreed upon, Peg customers get full access without restrictions. ?➕? © 2020 Louise Myers Visual Social Media. Something else that matters? Do you like to be regrammed? social media meaning: 1. websites and computer programs that allow people to communicate and share information on the…. Social media is not always an online distraction or procrastination platform. Pricing for this is entirely custom, based on the size of the business and its needs (and therefore the amount of its anticipated usage of the platform). It’s generally considered acceptable to spend 20% of your content on promotion. While there’s a debate raging in the influencer marketing community over the value of micro- vs. macro-influencers, Peg eschews the one-size fits all approach that informs such thinking. Check this box to allow the collection and storage of the data you submit with your comment. You have some nice infographics skills there, Louise. Like so many of Steely Dan's songs (so UNlike many other groups), the meanings of their songs, even their more "playful" songs such as this, are full of double entendres, leaving it … The goal is to index quality over quantity. If members of the internal team want to send private messages back and forth (so the influencers or her representation can’t see it), it still all happens in the same window—you push a button to go into private mode, and the messaging area goes black to indicate that what you’re about to type is for internal eyes only. ? Again, … Because Peg’s emphasis is on quality, which never happens quickly, and so subscriptions are sold on either a six- or twelve-month basis. Posting interesting content from a wide variety of categories, or “content buckets,” assures that you’ll delight your current fans, while attracting new ones! Premium placement (based on bid amount - have your agency rank at the top of our agency directory), Monthly guest publishing opportunity on Influencer Marketing Hub, Inclusion / referencing of services in agency resources and future articles where applicable. Another great feature of messaging is that you don’t have to be logged onto Peg to communicate over it. Learn more. Also health conversations can be very engaging. The person behind the influence. It’s a factor but not seeing how it’s a content category. … Interactive content is all the rage. The term has long been associated with rap and the hip hop scene which is generally associated with the African American population. YES, you absolutely should promote your business on social media. . ? The end result is what Yeeles calls a “race for the bottom,” in which the quantitative reach of any given influencer matters more than the quality of their content (or even their character). Buffer says: The best kind of inspiration often comes in the form of case studies, customer testimonials and stories of failures and challenges that successful people have faced along the way. Social media lead nurturing. Companies have always wanted, and continue to want, influential people who best represent their brand identity and values. More advanced types of social media analysis involve sentiment analytics.This practice involves sophisticated natural-language-processing machine learning algorithms parsing the text in a person's social media post about a company to understand the meaning behind that person's statement. “Imagine if we all went out in public with a series of numbers attached to ourselves, so people knew right away how many friends we had or how much money we earned,” he says. ‘Social networking sites, also called social software and social media, provide the means to create and maintain ties online.’ ‘They don't really understand the social dynamics and psychology of social media because in most part they don't understand how media can be social.’ (smile) Too bad I don’t have those kind of skiggidy skills “yet.” L L. Glad you brought up social media and content marketing. Peg keeps track of all previous collaborations an influencer may have participated in, which you can see right in their profile page. Sunny and I met for the first time and had a blast speaking today. If endorsements were strictly a numbers game, VisitBritain.com would be paying Donald Trump to tweet on its behalf. While many view this kind of competition as a natural, market equaliser, driving fees down to a level that marketers won’t regret the morning after, Yeeles sees it much differently. YouTubers don’t go through much a vetting process to become known or famous—if their content resonates with an audience, they get big. Sure, there are some familiar bones in its skeleton, but Peg is a different creature entirely. As with Conversation, you can add Connection into almost all your posts by infusing your personality in your image choices and captions. There’s a fair answer to that question: Everything. Social media presence is a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller. There’s a relaxed, almost sophisticated feeling to the design, one which stands in contrast to the wild west marketplaces Yeeles decries. Once they get a taste of your expertise, they’ll be willing to invest in more! Copyright refers to the expression of ideas or information in an original artistic, literary, dramatic or musical work, a cinematographic film, a radio or television broadcast or a sound recording. Essential knowledge to know as much of the attention is moving towards social media. Perhaps because I’m an introvert, I feel that this category can be overdone. Interactive Content. While some may be addicted to their social media networks, it is one of the best ways to stay informed. What do YOU think? equals traffic! “Imagine if we all went out in public with a series of numbers attached to ourselves, so people knew right away how many friends we had or how much money we earned,” he says. Dream big, put a plan in place, go after it – EVERY DAY! Services Offered: Influencer Search & DiscoveryRelationship ManagementCampaign ManagementThird Party Analytics, Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs, Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs, Services Offered: Campaign ManagementInfluencer MarketplaceThird Party AnalyticsInfluencer Content AmplificationGlobal Influencer PaymentFraud Detection and Audience Health, Channels: Instagram, Facebook, Youtube, Tiktok. Create a graphic to go with, and you’ve got a winner! More important than that, though, was the lesson in how powerful analytics were in optimising content (and growing the channels that created this content). What if you aren’t on social media and possibly not going to be any time soon. The depth and thoughtfulness of Peg’s discovery engine carries over into their management tools, as well. Kim Garst posts a lot of humorous content that’s a hit. Peg is an industry leader in social media and visual marketing specializing in Pinterest, Instagram, and DIY graphic design. This realisation of the overlap between the cults of personality and data coincided with the growth of influencer marketing, and Yeeles saw an opportunity. Blog Comment Policy | Disclosure, Copyright, and Affiliate Disclaimer. Social media traffic See how much social media contributes to your overall visits. That’s no surprise, especially with advertisers being able to show in-stream ads to the same user twice a day – which is probably why m illennials make up 40% of people who use ad blockers . News and Holidays are #1 on the content list over at Business2Community. 10,000 hours to mastery, they say. In one study, 74% of millennials and Gen Z said they’re annoyed by brand targeting in their social media feeds, and 56% have cut back or stopped using social media entirely due to this. Over the course of its 52 week run, the channel hosted a global talent competition in which everyday people could upload videos showcasing their talents in the hopes of becoming a YouTube star (basically, everything Cowell has ever done, except on YouTube instead of broadcast television). They say: The best way to manage breaking news is to grab it as soon as possible and then to give it your own unique slant, preferably with a bit of insight or comment. Her straightforward writing style empowers small business owners to make their own graphics for social media success! Nic Yeeles thinks influencer marketing as we know it is dying, that the marketplaces of today will fade and die out while Peg is still standing, still innovating its way into the future. I have a question. It’s a great idea to connect with your followers on a personal level. Covering all the major social media platforms, she frequently hears “you’re everywhere!” Bucking the industry trend, Peg’s focus is on quality over quantity. The best influencer is the one that’s most right for a brand—and that can’t be expressed in context-less numbers. The topic of social media safety has come up a lot in recent weeks. And you can see the trends of public sentiment over time for each influencer using Peg’s “Backlash Meter.” It’s an amazing tool that can show you whether an influencer has a history of upsetting or uplifting people. It’s harder still to imagine that as recently as 6 months ago Peg many of the features we’ve listed here as standouts were still being tested. #entrepreneur #marketing #success, A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 13, 2016 at 8:50pm PDT. Content that entertains is often funny, frequently highly shareable, and often is able to quickly transform a “company” into a “group of people just like me.”. ¯\_ (ツ)_/¯ – A shrug expression used to convey indifference. People buy from people! While many view this kind of competition as a natural, market equaliser, driving fees down to a level that marketers won’t. Rock your online presence with DIY graphics! Social media is her passion. ? But there are plenty of business-related ideas here too. Required fields are marked *. We made a quick video about YouTube and Pinterest on Facebook Live. Social media has become larger and more accessible thanks to access to mobile applications, with some examples of social media including Twitter, Facebook, LinkedIn. What this report tells you: You can see your traffic sources at a high-level: Organic search (people clicking through from Google) Social (Twitter, Facebook, social … Social media are interactive digitally-mediated technologies that facilitate the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks. The second thing you might notice is that Peg does a lot of the same things that the marketplaces do. On social media platforms, an alternate use for “no cap” can see it being used to mean “no caption needed”, in reference to a statement or image that does not need to be explained.So context is key when using/reading the phrase. The creative types who opt-in to these platforms aren’t so much rewarded for their ingenuity as they are pit against one another. CLICK ON THE LINK IN MY BIO. Nic Yeeles, the CEO and co-Founder of Peg, has a pretty interesting view of influencer marketing. Do remember that people who aren’t following you yet (and don’t know you) will probably not be interested in a feed that’s strictly selfies and your personal events. And all of this is done inside an interface that’s intuitive and organised enough that it can only set its users up for success. For each peak or valley that exists on the meter, you can drill down and see the content that preceded the response. And what’s a “content bucket” or “content peg,” for heaven’s sake? We reviewed examples for these 6 Social Media content categories: Which ideas will work best for your audience? ), Through exclusive partnerships Peg maintains with high-quality talent agencies, Through its proprietary algorithm, which scours YouTube looking for potential influencers meeting highly selective criteria, Something else that matters? One of the great things about traveling to events is meeting new people. Social media is a big part of many young people’s social and creative lives. Peg Fitzpatrick excels at connecting with fans. It’s great that you’re inspiring others with similar challenges. Awareness is a tactic, not a goal. And you can see the trends of public sentiment over time for each influencer using Peg’s “Backlash Meter.” It’s an amazing tool that can show you whether an influencer has a history of upsetting or uplifting people. Those would cross into the educational category. The first detail you notice when you log in to Peg is its—for lack of a better word—vibe. Let me know in a comment what Social Media Content Categories are your fans’ faves! It’s hard to imagine that it was only conceived, as an idea, in 2014. At the very least, it’s interesting because he started a company that competes in the IM platform space: “Influencer marketing is dead,” Yeeles has declared, and a glut of influencer marketplaces are holding the murder weapon. You can dig deeper than just the score though, and look through a list of “Naughty Words” they’ve said in videos (and the number of times they’ve said each. You are here: As he explained it to me in a conversation about his own platform, the marketplace philosophy can be an extraordinarily dehumanising one. written as text or recorded as sound or images). Influencer marketing works because influencers are people—real ones who’ve built up trust with their audiences in an authentic way. Sometimes, I learned writing like a dog online is the best way to get valuable outside the college classroom experience in becoming a better writer. Much of the data social marketers encounter has already been parsed into a digestible format (such as customer-data spreadsheets or your social analytics dashboard). But they haven’t seen it all—none of us have—because influencer marketing is still in its infancy. One of my favorite content types is Tips Graphics. A+ speakers at #barkworld2016 #barkworld #regram ? For those who aren’t ready to commit to the minimum six month agreement, they can buy access to the Peg for a one project test option. To call up other instances of the attention is moving towards social media is a means to it..., e.g., # SocialMedia or # DigitalMarketing all—none of us have—because influencer works... Seen what it can do, I feel that this category can be an extraordinarily dehumanising one fair! The term has long been associated with the African American population first this! Feature of messaging is that though the mechanics of an endorsement deal changed. Its infancy your prospects has already posted on behalf of their clients your on... Squeakiest of clean influencer might not be the right fit if they celebrate / have ever heard it. My social media is not always an online distraction or procrastination platform create a graphic design would say through. 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