I integrated some of the more current business communications tools like Linked In, resume building, and more in the writing sections. Banking diploma divided into two parts - 1) JAIBB (Junior Associate of IBB) 2) DAIBB (Diplomaed Associate of IBB). The words used were outdated at the least and mildly offensive. If the student cannot see an example of how an actual business letter (for instance) is written, how can the book offer practical exercises that can be visualized? Chapter 9, which shows Business Writing in Action covers other parts of business writing, which I taught and assigned to my students, but I also told students that blogging and creating a website are also important parts of maintaining a business. ... looks more directly at socialising within a business context, invitations, entertaining, and eating out. As stated as a Key Takeaway in 18.3, "All cultures have characteristics such as initiations, traditions, history, values and principles, purpose, symbols, and boundaries," and the instructor could certainly work with the class to develop how this applies or cold apply in different contexts. A final (negative) comment: The Exercises are often laughable. Business Communications (BC) Email This BlogThis! It was thorough enough to get the main points across but not SO deep as to be offputting to those not into linguistics. I would have like more information regarding how to facilitate a meeting, ethical communication, and organizational culture. I found no inconsistencies in the textbook. When discussing the specific genre of business writing (Ch. PDF Drive is your search engine for PDF files. BUSINESS COMMUNICATION Note: (Collected) Q1. Very small issue, but the references at the end of the chapters need to be reformatted with a hanging indent and consistent margins. I would need to draw in some current case studies that involve relevant aspects of communication as well as introduce the topics of career related planning and communication (resume, cover-letter, job-related interviews and interviewing, follow-up), as well as formal business report writing. Next, the text explains how to write different forms of business writing, clarifies different presentation strategies, and explores group communication. Another topic of importance that needed discussion is communication relating to applying for a job and preparing for interviews. This textbook is error-free and accurate. This book has a wealth of information with resources provided, but it lacks those elements that appeal to those learners that require more than just reading text in order to learn a topic. Use of grayed lines on charts makes it hard to see, especially on a smaller digital device (let's face it, students read books on their phones and iPads). I find the author's sender/message/receiver model for communication somewhat dated theoretically, but that is also my critique of most textbooks in the area. In some chapters, there are cases for students to read about, as well. Much like its technological relevancy, our culture shifts too quickly to give this book the highest marks. Overall, flowed well. This might be the text's weakest point. I'd recommend that the aothor consult with a buisiness librarian who migh offer a more comprehensive and effective review of sources of business information. Conversational tone makes it accessible. However, there is no index or glossary which makes the book somewhat ineffective for quick reference points. It covered a range of topics in a consistent manner. I think it would have been easier if it had a link at the end of the section that connected the next section. Otherwise, I thought the book was well written, error free and unbiased. Yet, with the goal being teaching toward the learning needs of the students in our classrooms, we It is particularly interesting that the cultural aspects are not confined to the standard understanding of the scope of such differences (such as races, ethnicities and nationalities) but also includes artifacts and examples which students can relate to and demonstrate that cultural differences can also be local, inter-generational, etc. The interface for the book has no issues that I noticed. For the majority of my students this was appropriate for their current level of knowledge. The volume tries to be an "everything book" in many ways, so the opportunity to cut and remix is its most useful property. In subject matter, the text is accurate, although there are occasional mechanical errors and typos that should have been caught. This chapter explores cultural characteristics of communication and how these characteristics impact communication, both personally and in the workplace. I did not find the text offensive or insensitive and found it to include a variety of examples so that no one group might feel excluded or offended. Overall, the textbook provides well-organized material and content, which is held well by clear chapter numbers. Reviewed by Megan Fitzmaurice, Adjunct Assistant Professor, University of Texas at Arlington on 4/22/20, This textbook address written, oral, nonverbal and interpersonal communication at large. Navigation is not at all difficult, as the chapters are clearly segmented and there is a drop-down "Contents" bar for finding other sections fast. This appeared to be the weakest part of the book...the chapter arrangements. I found it to be relevant. It would be an easy addition. Library of Congress Cataloging-in-Publication Data Evans, Dave, 1956– Social media marketing : the next generation of business engagement / Dave Evans.—1st ed. The book begins linguistically, introducing concepts of language and communication, shifts to audience and tone before touching upon actual writing. It would be helpful to have the standard blue font for the live links to distinguish them. read more. THE INSTITUTE OF BANKERS, BANGLADESH (IBB) Banking Diploma Examination, June 2015 _____ JAIBB. I was disappointed with the slang used in Chapter 2's introductory exercises. The content of the text is still relevant today. Because of this attention to detail, I can envision this book being an excellent resource for an entry level junior manager or a refresher for a seasoned professional as their communications needs evolve throughout their career. No grammatical errors - good modeling of grammar usage. Excellent quality. I had no complaints. The concepts that text introduces are consistent within each chapter and throughout the book as a whole. No grammatical errors that this reviewer noticed. \The text is organized and composed in a perfect way for picking-and-choosing chapters or sections. A third aspect that I cover in my Business Communication class is formal business report writing, and this would need more coverage and even a chapter devoted to it. However, it offers breadth over depth, which is fine for an introductory business communication course. This Subject is mainly useful for MBA and BBA Students. Show us some actual business letters, reports, etc. The organization raised some questions. One area that could be improved is that of visual design. This is a serious deficiency. I actually like this text better as I think it's clearer and easier to follow. This is a text about business communication; the grammar is accurate and contains no errors. LinkedIn, Twitter, Instagram and to some extent Pinterest have proven their marketing prowess and are structured enough to teach the basic business applications. The book is not insensitive or offense to any cultures, but it does lack too many references to various races, cultures, etc. Overall, a detailed process of business communication is shown in readable and clear style. The opportunity to cut material would be an advantage here. That is why texts like this one matter so very much. The book was well-written and concise. The topics are presented in a logical manner, and they often refer to previous topics as the reader progresses through the book. Content is correct and consistent with other texts. read more. Well-written, concise and succinct text. READ PAPER. The digital age requires this for those in business communications. Very clear and... It would be nice to have the option to download sections as needed. While it was 'modular' based on the definition provided here and I did like the structure and flow of individual chapters, remixing the text was difficult and required students to find their own places in a Word document or PDF version which displayed differently than mine usually. However, I did wish there were sections on other types of business writing. Appropriate for first year and beyond college students and community college students and/or management trainees. They don't like to "waste" time with "unnecessary" material. As mentioned in the section on modularity, however, the chapters could stand on their own provided context was present. Though the content in this text is good, I wish more examples were given in this textbook. JAIBB Questions of Business Communication (BC), June 2015; JAIBB Questions of Business Communication (BC), June 2015. read more. I understand that copyright issues prevent the use of the many photographic images found in commercial texts, but I find the lack of images is one downfall of using this kind of digital text. An adopter of the book might do well to adopt the elements on communication or language, but probably not both to keep the content clear. Brand Management Pdf Books and Notes for MBA, Business Ethics & Corporate Social Responsibility PDF – MBA, Human Resource Management Books, Notes and syllabus for MBA, Database Management Systems Books, Notes and Syllabus – MBA, Cross-Cultural and Global (Business) Management Books and Notes PDF Download – MBA, Building Construction Handbook by Roy Chudley and Roger Greeno, Counselling Skills for Managers Pdf Free Download – MBA. There are a wealth of exercises at the end of each lesson that students can complete to gain competency in the chapter's concept(s). Since readers will most likely reference this book from a laptop/phone or tablet, the assumption is that they would be able to seamlessly go from reading the material to answering the discussions via BlackBoard or whatever learning software their school adopts. At the risk of sounding like a broken record, this text does feel slightly limited (only one model of communication) and behind the current communication trends (virtual teams). It is easy to assign chapters and sections out of order, avoid a section, or substitute a section for another resource due to the self-sufficiency of the sections. read more. Serviceable interface, but it didn't particularly wow me. The text is well-formatted and presented, but it is a lot of repetitive-looking material, with little breaking up the few formatting and interface choices that have been made. A narrower focus and an emphasis on key ideas would be very helpful. Important concepts that are shared by several chapters (sentence fragments, for example) are generally introduced and explained in each chapter they appear in (though with different levels of detail, depending on the chapter). read more. I really enjoyed reviewing this text and think that countless students can benefit from the information and concepts it contains. Once a textbook is provided to students, a certain expectation of correctness and clarity is expected, and cleanly The information is still current and accurate but clearly lends itself to frequent updates. It begins by explaining what effective business communication is and then moves to identifying what effective business writing looks like. Reviewed by Amanda Carpenter, Associate Professor, John Tyler Community College on 3/30/20, This text was exceptionally well written and very comprehensive. This progression seems very effective for readers. read more. The way the book is laid out, this could be can easy addition. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were... In considering this text for a Business Writing course, there are clearly chapters and sections that can be parted out for that purpose alone. For example, it includes Moreover, the author’s brief bio makes it clear that he has expertise in the subject of Speech and Communication. Gary’s fourth best seller, The #AskGaryVee Book, is the product of over a year’s worth of answering questions on business, entrepreneurship, social media, leadership and more on a YouTube show. The section i wanted to go to the writing of this book the highest marks understood by College. Business today last year, i found the text chapters were consistent in their layout, form function. Textbooks at up to date and it was thorough enough to additionally demonstrate writing. 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