We estimated the willingness to pay (WTP) for two hypothetical solid waste collection services. Share on linkedin. While this notion is essential to understand market demand, it is too frequently ignored by supply chain practitioners. 40000 and above are 19 percent more likely to pay an additional amount for buying health and wellness food. This body of literature is characterized by studies that evaluate how and why individuals adopt more sustainable behaviors, what characteristics define the consumer of different green or eco-commodities, and what predicts whether a respondent values sustainable … Willingness to pay is a basic economic concept that determines the maximum amount an individual is willing to pay for a specific good or service. Google Scholar Willingness to pay for contributory health insurance scheme Of the total number of respondents, 82% were willing to pay health insurance premiums. “ Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products.” Journal of Agricultural and … The willingness to pay for in vitro fertilization-related information and its attributes: a cross-sectional study in Israel. 17, Issue. Bookmark. Willingness to Pay for Biodiversity Conservation. Share on twitter. Meyer, Kevin, Immersive Virtual Reality and Willingness to Pay, Journal of Agricultural and Resource Economics, Volume 45, Issue 3, September 2020, Pages 484-495. Twenty-five respondents (5.5%) expressed willingness to pay a premium of more than 10% for hotels’ green initiative efforts. 1, p. Health Services and Outcomes Research Methodology, Vol. Methods We elicit the WTP using the Double-Bounded Dichotomous Choice with Follow Up method. 17, Issue. If willingness to pay is an undesirable trait, the effects documented here could be regarded as the n + 1 demonstration of a better-than-average effect. Strahilevitz, Michal (1999), “The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand,” Journal of Consumer Psychology, 8 (3), 215 – 41. 1, p. 27, No. (2010). Purpose The objective of this project is to study the willingness to pay (WTP) for health insurance (HI) of individuals working in the informal sector in Sierra Leone, using a purposely-designed survey of a representative sample of this sector. While studying consumer reference price and willingness to pay, marketing researchers have focused on consumers’ perception about a brand by evaluating several attributes of that brand. Sustainable consumption and willingness-to-pay. The largest group, 37% (170 respondents) of the sample, showed willingness to pay an extra 1–5%, while the next largest group, 24% (107 respondents), claimed willingness to pay an extra 6–10%. The predicted percentage impact indicates that buyers with a monthly income of Rs. 612-623. This can be affected by many factors such as marketing and trends, and can often vary massively from consumer to consumer. Health Services and Outcomes Research Methodology, Vol. Journal of Travel & Tourism Marketing: Vol. Psychological researchers, while studying internal reference price, have dealt with different types of psychological effects like attraction effect and compromise effect. Share on facebook. This analysis is situated within the literature on sustainable consumption. Willingness to pay is positively influenced by the income level of the buyers (β = 0.173, p < 0.05). 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